ANYWAY
SERVICE DESIGN RESEARCH
2023
Anywheel is a micro-mobility bike-sharing service catering to the public's daily commuting and recreational needs. With a substantial market presence and prospective growth opportunities, Anywheel aligns with the SG Green Plan's aim of integrating more cycling paths, positioning the service for future expansion.
Anywheel's current user base are mainly locals. However, we see an opportunity to extend the service to eco-friendly consumers, particularly eco-tourists, in response to the growing emphasis on sustainability.
PROPOSED STRATEGY
Anyway Point is platform that focuses on recycling ethics, supports eco-friendly values, and is transparent about its manufacturing processes. It allows visitors to understand every step of upcycling and its importance.
PITCH DECK
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Anyway is an unofficial platform created for an assignment in Year 2 BA(Hons) Design Practice at Nanyang Academy of Fine Arts.
This project is a collaboration involving a team of 5 people from diverse backgrounds; communication, 3D, fashion and spatial.
Engaged in every process, including research, concept development, opportunity ideation, and production.
Responsibilities include design direction, motion graphics, videography, and video editing.