aora studios

Identity, Film
2022


aora studios was developed as a production company concept exploring mental health and emotional wellbeing through visual storytelling.

Rather than creating a single campaign, we built an entire creative ecosystem, imagining how a studio's identity could extend across films, promotional materials, merchandise, and physical exhibition.

Developed collaboratively by Felicia Winarsa, Alifa Raisyah, and Azure Chaya.



ao + aura

The name combines ao, the Japanese word for blue, 
with aura, reflecting the calm and emotional atmosphere that shapes the studio's identity.



Channel Trailer



Models: Azure Chaya & Adithya Shyamsundar
Videographer: Alifa Raisyah & Felicia WInarsa
Editor: Felicia Winarsa & Alifa Raisyah
Sound: Azure Chaya


Pitch Deck

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Sticker Pack

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Creative Process Journal

Selected Pages


Exhibition Display

Displayed at NAFA Open House 2023 and got selected as one of the representatives of BA Design Practice cohort during UAL visit in 2022.



©2026 Felicia Winarsa. All rights reserved.